About Divánta
The House Behind the Journey
Divánta is the concierge house of Finnish Lapland: a small team of northerners who build winters that families remember for the rest of their lives. Cars, villas, chefs, experiences and quiet protection, all under one devoted roof.
The Founding Partner
Henry Hynynen
Divánta began with two callings. Henry Hynynen was born and raised in Rovaniemi, and has spent more than thirty years in the service of demanding guests across hospitality, private service and security, from Finland and Norway to Dubai.
He has stood on both sides of the door: as a close-protection officer trusted with the safety of public figures, and as a personal concierge to the world's most discerning visitors, among them royal households whose Lapland journeys he has quietly orchestrated from first wheels-down to farewell. He leads Tactical Bodyguard Finland, the house's own close-protection unit, and remains, as he has been since boyhood, an unapologetic motorcar enthusiast.
A former national-team powerlifter, Henry is harder to impress than his guests, and gentler in manner than his résumé suggests. His measure of a successful journey is simple: the guest never repeats a wish.
“In thirty years I have learned that true care is not the car, the villa or the table. It is certainty. That is what Divánta was built to be: one house that moves you, protects you and looks after you. In Finnish we say kaikki järjestyy, everything will be arranged. I have made a life of meaning it.”
Henry Hynynen · Founding Partner & COO
The Leadership
The People of the House
Petri Juotasniemi
Founding Partner & CTO
Petri runs the daily operation of the house: the fleet, the villas, the schedules and the standards behind them. When a journey moves, he is the reason everything still happens on time, and quietly.
Elias Joentakanen
Founding Partner, Venture Lapland
Elias leads Venture Lapland, the family of companies Divánta belongs to. He has spent his career in the top tier of Lapland hospitality, and his work is to make sure the house can always care for its guests, today and years from now.
Jenna Koskela
Head of Sales
Jenna has designed private journeys across Lapland for nearly a decade, from quiet family weeks to celebrations that took months to compose. She knows the villas, the guides and the moments worth building a day around.
Mikko Stenman
Travel Designer
Mikko turns wishes into days: routes, timings, tables and the small arrangements that make a week in the North feel effortless. He designs alongside Jenna, so every journey is shaped by two sets of eyes before it reaches you.
Olli Salmela
Service Manager
Olli leads the service of the house and the guest experience. From the first reply to your enquiry to the last farewell at the airport, he makes sure every detail carries the same care.
Aino Lilja
Operations Manager
Aino keeps the days of the house in order: schedules, confirmations and the hundred practical details every journey quietly depends on.
Vilma Hautakoski
Marketing Manager
Vilma looks after how the house speaks: the pages you are reading, the photographs and the first impression long before you write to us. If Divánta already feels familiar, that is her doing.
What We Hold To
The Standards of the House
Absolute Discretion
Your presence, your arrangements and your affairs remain private, disclosed to no one, ever.
The North, Native
Rovaniemi born and raised. The kind of local knowledge that cannot be bought, only lived.
The House and Its Marques
One Group, One Standard
Divánta is part of Venture Lapland, a Rovaniemi family of companies devoted to the finest journeys of the North.
Write to Us
Tell us when you arrive, and consider the rest arranged.